When Opportunity calls, pick up the phone.
Imagine you own a trucking company. Imagine a customer calls you out of the blue and explains they need help as their go-to driver came down with the flu and can’t make the delivery. They need you to deliver a truckload of food up north, and the drive will take two days. They explain that if you can make it happen, that they’ll become regular clients of yours and bring a lot of business your way. The order is sitting at a distribution center and ready to be shipped.The only thing is a portion of the order will need to be kept cold. All you need is to pick up some dry ice and you’ll be ready to leave tomorrow morning.
So you call up the Big Dry Ice Company – you know, the big guys. Chances are you’ve already worked them before and you have an account on file. You wait on the line to speak to someone about the order you want to place. You explain you need 4 totes of dry ice, that you’re travelling approximately two days worth of distance, and that you’ll need it by tomorrow. Without any hesitation, the rep on the phone explains to you, “hey not a problem, Mr.Business-Owner, we’ll have your order ready in 36 hours.”
“Sorry,” you exclaim, “you must have misheard me. I need it for tomorrow.”
The rep on phone casually and nonchalantly explains that that’s impossible to fulfill, that there’s 2 dozen other truckers in front of you, that you should have called ahead of time, and that the Big Dry Ice Company has some sort of policy for situations like this. He trailed on and on but once your stomach sank you tuned him out and eventually hung up. This is the feeling no one told you about when you first got into business. This is the moment where most people hang up the gloves and call it in. Wasn’t it so much easier when you weren’t the boss?
WORK the PROBLEM
What do you do now? Do you call the customer back up and say it’s impossible and that you’ll need more time to deliver their order? What will they think after you said yes and can’t deliver? You know they’ll just call some other trucking company to ask for their help. You need to find a solution.
So after a cigarette, you come to your senses and with a fire of inspiration you realize that The Big Dry Ice Company can’t be the only guys town who make dry ice. Now you’re being resourceful. You get on your phone to make a quick google search and that’s where you found Carmad. You gave them a call, told them the situation, and to your surprise once you told them that you need your order by tomorrow morning they said “Yup, not a problem”.
Crisis averted. You picked up the order and delivered it to the client on time. The client was satisfied not only with your responsiveness to pick up the job on short notice, but also that you were able to fulfill what you promised. Fast forward a year later and you have a solid working relationship with them and your business is booming.
To a small business, you are the most important customer.
This story is based on true events. It highlights the simple and significant advantage that you gain by hiring Carmad: customer service. When you work with Carmad you are more than just your account number. You are a business owner whose needs change on a dime. Carmad is flexible, adaptable and always able to support you. You’re known on a first-name basis. You’re treated with respect. Carmad has a vested interest in ensuring that you are a satisfied customer. There’s skin in the game that the Big Guys can’t relate to. So if you’re in the market for dry ice and want to experience the small business advantage first hand, give us a call today. Thank you for reading and we’ll see you again soon.